AARP was started in 1958 as a Non Government organization and interest group dedicated to enhancing the quality of life of senior citizens in the US. It now has over 40 million members making it one of the largest membership organizations in the US. AARP has tie-ups with different insurance companies for life, heath, home and car insurance and these companies typically give good deals to members. AARP endorses New York Life for life insurance, United Health for health insurance, and The Hartford for home and auto insurance.
Source: http://aarp.thehartford.com/